Archive for September, 2008

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Anyone want to buy a (slightly) used iPhone?

10 September, 2008

This is being written on an iPhone. I have a relationship with my iPhone which is starting to change my relationshipo with my Internet-connected laptop. But it has also slightly changed my mobile phone behaviour – and in ways that I can feel I am starting to rail against.

Love the interface? Yes, but…
Love the interconnection between apps? Yes, but….
Love the large display? Yes, but….

I recently asked a group of about 60 GenC’s whether they wanted an iPhone or not. About nine of them did – a respectable 15%, not bad. I was curious as to how the rest felt, and asked who had no interest or intention of getting an iPhone. I confess, i expected similar numbers, but I was wrong.

40% of them did not want an iPhone. In a couple of cases, it was anti-Apple sentiment, but even ignoring that… Some had tried it and rejected it. One had received and iPhone and gave it away after a week, one had gone into the Apple Store to try it out with the intention of buying it – but ended up walking away and is still looking for a new handset. For almost all of the 40 of didn’t want it – they saw the iPhone as a neat little browsing device, but a substandard mobile phone.

Why? They didn’t like the soft keypad – they preferred the numeric keypad for text entry as they could type without looking at the keys.

They wanted MMS so they could share photos. They wanted flash, they felt cheated by a far less than fully-featured GPS. And most of them already had a music player they loved (often an iPod), so they didn’t need a duplicate for this.

But close behind the (in)ability to text at 60 words a minute blindfold, and send and receive photos, was the lack of decent Bluetooth support – how are they meant to share with their friends without it?

I remember my frustration with journalists who never understood what MySpace was, get all frenzied over FaceBook. At the time, and still, I think this is in part because they never gotMySpace (it was for a younger, less structured and more creative demographic) whereas the more formal structure of FaceBook and the slightly elitists sense of community they found there appealed to them – so we had a year of journalists talking up FaceBook and heralding the death of MySpace. I have a feeling we’re seeing a bit of this now – Apple has always been a phenomenal marketing company (even if not a great technology company) and their concentration on user interface and experience cannot be denied. So now we’ve got a raft of journalists who suddenly getthe mobile internet – because they’ve got a real internet device in their pocket, even if it is not a great mobile phone.

For the mobile Internet (and the Internet will go everywhere) – the iPhone can’t be beat. But as a really mobile connection device – there are some pretty fundamental flaws. I might be fine about the changes to my internet behaviour, but I’m not happy about the loss of some really mobile tools I was used to. And certainly, according to one random sample of GenC – the iPhone just doesn’t cut it as The Most Desirable Device (which admittedly, most of them are still waiting for).

Apple’s Kool Aid sure tastes great, but maybe we need to slow down our drinking.

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