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Is a Change in Social Capital/Currency Afoot?

14 January, 2009

I am not a daily reader of the stars, but I do think astrology often has interesting things to say. I’ve had too many coincidental things happen (and too many scarily accurate astroligical readings) to not pay some mind to this. Let’s add two personal facts to this: I am a Sagittarian,  and the first group I ever joined on Facebook was “When I was your age, Pluto was a planet” (a real testimonial if ever there was one). So of course, I am talking about the transition of Pluto from Sagittarius to Capricorn.

The short paragraph on the astrology side:
Pluto in Sagittarius was about (amongst other things) excess, consumerism and adventure. Pluto in Capricorn is about reality, value and the real worth of things. Very simplistically, the whole Global Financial Crisis is really about the end of the Sagittarian excess and we are all expecting that we’ll get a dose of (financial) realism, expectation of honest value and maybe a little less excess in our corporate greed.

Ok, regardless of astrology, the whole GFC is also altering our mindset in many ways. I know a lot of people who are questioning values and what they stand for and invest in. People are increasingly interested in local food (locavore); organics, real value and tangible good.

One of the things that I think this might affect is a classic GenC interest – celebrity.

If we look for real value, we are unlikely to look for it in the more vacuous famous faces; the YouTube 15-minutes-of-fame types; or the excessive party-boy with no redeeming features. GenC is still likely to be looking for role model images (every generation prior has also done that) but I think we might see a shift in them looking for real value in these images – real talent, real skills and real quality, rather than just the sheen of celebrity.

And, that makes me wonder if we will, as a result, see a slight shift in the role of social networks and media. If we are after real value, then social currency might start to lose some of the gloss. Tangible assets such as communication, quality of response, thoughtfulness and responsivness are likely to come to the fore are critical components of creating social capital. Not that they aren’t important now, just that other things (such as numbers of friends, looks, sarcasm and ability to waste time and/or money) seem to have as much importance. Add to this that it is generally well understood that a key value in social networks is the presentation of the image we want to show (whether real of not) and I think we might be ready for a little reality collision.

Whether you think it is the stars, the GFC, or just a maturing of the social environment – I am betting that we will be seeing less of the “celebrity in her own lunchtime” stars, and more of those with real value (and likely more positive values). And that this may, just might, start to change the way in which we use social networks, what we say and what images we portray of ourselves.

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