Archive for the ‘reviews’ Category

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Enterprise 2.0 forum (and the mobile)

20 February, 2008

The Exec Forum was a great day, full of fascinating (and fascinated) people and, as usual, a huge amount jam-packed into a short time.  For more info, see here: http://www.futureexploration.net/e2ef/blog/

There’s been enough comment on what happened on the day, but there are clearly a lot of conversations that are going to continue. Some of them are:

  • * Can organisations take advantage of existing social network applications? (eg Facebook)
  • * Should we allow open access to these at work (are they legitimate tools, social or otherwise)?
  • * Is Gen C really that different? Can their energy be harnessed the way we want?
  • * (and if so, does technology really have a role to play in this?)
  • * Is Enterprise 2.0 for everyone? And what makes it meaningful for you?
  • * Will mobile really take off as a enterprise device (other than communications) and will this be in “2.0”

I don’t know the answers to these, but asking the questions is always useful. I see “new media” companies which are really “old media through a different interface” (thinks: TV == ‘radio with picture’). Now we hear people talk about the mobile internet and I think (you all know this) “radio with pictures”.

In Australia, we are a PC-centric country – unlike most of Asia which is more mobile-centric. This means that our embracing of technology, rich experience, interaction – is almost always going to be through a PC (and even my iPhone was a pain to blog on yesterday).

To me, Web 2.0 was allowing the user to engage in a conversation with other users. Enterprise 2.0 needs to be about the users engaging in a conversation with their suppliers, brand, employers or dealers.

And next week, we’ll start on Web 3.0 (which I think is about engaging in a conversation with the content)….

But first, the conversations between you and me about all this. When’s the next one?

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UGC – who cares and who is responsible?

21 August, 2007

Lots of questions lately about the responsibility for User Generated Content: to moderate or not; when does one take down; what obligations and responsibility does the publisher have?

At an AIMIA conference yesterday on Social Networking and User Generated Content, Matthew Hall from Swaab Attorney aptly summed up the situation as ‘analogue legislation trying to regulate digital media’. Yes, it’s a mine field.

There is a view that the best way to treat UGC (comments, reviews, responses etc) is to take a stance of either ALL care (and thus all responsibility) or no care and no responsibility. Simplistically – one either vets, edits, moderates and reviews everything which is published and thus has full responsibility for accuracy, libel, spelling, the lot; or else you don’t touch it and let the public decide.

Of course, providing ‘take down’ or ‘mark as inappropriate’ buttons can help in having the public act as moderators of the data. It also helps to let threads develop – so that comments about comments can be made – effectively allowing a right of reply.

So will we ever have and Australian version of ‘Yelp’? Until the right of free speech (or free spray, however you want to see this) is enshrined in some Bill of Rights – it is unlikely. The different libel and privacy laws in different countries lead to different outcomes based on the regulation.

And, in three years time, when the law has caught up with UGC – we’ll all be troubled by some other aspect the legislators are yet to get their heads around.